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Trials and Tribulations

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Starting today, frequent Starbucks visitors who check in at retail locations using Foursquare (Foursquare) will earn customer rewards. Although there’s no financial incentive or free coffee to begin with, customers can unlock the “Barista badge” after five checkins.

Of course that’s just the beginning; the coffee behemoth plans to use Foursquare as a testing ground for alternative reward strategies and to unlock “the pulse of the experience” for each store.

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